Community Events Coordinator - Canada West

About Herschel Supply

Welcome to Herschel Supply, where we make quality products for a lifetime of better journeys. Designed with timeless form and intuitive function in Vancouver, Canada, every piece is backed by our signature warranty for wherever you’re going next.

Since 2009, we’ve never stopped taking risks. We’re constantly innovating, growing our community, reducing our impact on the environment and heading on new journeys. We’ve gotten lost in new cities, made lifelong friends all over the world, road tripped with no GPS, and explored a ton of creative pursuits along the way.

Putting yourself out there isn’t easy. It means stepping outside of your comfort zone and trying something new. It might be scary at first, but it also leads to the best parts of life. Inspiring others to take that leap is what we live for. Wherever you’re headed, we’re here to help you pack your future with possibilities.

So, come along for the ride, get inspired and Put Yourself Out There.

About Your New Role

The Community Events Coordinator is responsible for driving community engagement and ultimately growing love for the Herschel Supply brand within the Canada West Region. This will be accomplished through hosting community events/activations, effective use of social media, managing key partnerships, supporting PR when required, and working in partnership with retail teams. You love networking and can easily connect to creatives in your key markets, as this role is responsible for fostering relationships with local brands, vendors, media, influencers and more. You are also a champion for Herschel Supply and our stores, ensuring that all community marketing efforts are brand-right and aligned with our Purpose, Vision & Values.

*Region may shift according to changes in new store opening plans, in which case a conversation will be had with Coordinator and Manager to notify Coordinator of redefined region.*

A DAY IN THE LIFE

Our workplace is dynamic, supportive, and entrepreneurial in spirit, and we pride ourselves on being a collaborative, open-minded, and imaginative team. On a day-to-day basis, the Community Events Coordinator will:

• Host regular meetings to build key relationships with neighborhood retailers in addition to local media, influencers, designers, artists, and vendors.
• Support key wholesale accounts on a weekly basis, as required based on the needs of the business. This support includes, but is not limited to merchandising, event/activations, and hosting product knowledge sessions.
• Develop and Report on Community Marketing success metrics including KPI’s and OKR’s. This includes event recaps which are completed 2-3 days post event.
• Collaborate with key stakeholders including the Manager, Community & Events, to develop an annual Community Marketing strategy.
• Create a social media calendar that corresponds to the community events calendar, to ensure our community work is highlighted regularly to a larger audience. This includes building out the strategy, actively managing the day-to-day, and posting regularly.
• Develop a robust calendar of community events/activations both in-store and out of store, that drive strong attendance, engagement and impressions. Travel to key events/activations may be required as determined by Manager, Community & Events.
• Manage the Community Marketing budget for assigned Community Hubs

About You

• Self-starter with an entrepreneurial spirit
• Strong interpersonal and communication skills, verbal and written
• Ability to work evenings and weekends, when required
• Events coordination experience (ideally regional) in the retail industry is essential
• Strong networker with experience building and managing partnerships
• Deep knowledge of the retail industry
• Existing connections in the Vancouver community, relevant to Herschel
• Basic to strong understanding of social media (specific to Instagram)
• Valid Driver's License is essential

YOUR JOURNEY WITH HERSCHEL SUPPLY

• Continuous growth opportunities to ensure you’re fulfilled and reaching your career goals
• Maternity leave top-up for birthing and non-birthing parents
• Weekly creative sessions to help you design every moment
• Delicious office coffee, snacks and beverages to fuel your creative mind
• Professional development subsidy
• A dog friendly office
• Generous discounts on our products
• RRSP matching program
• Ad-hoc employee events
• Employee assistance program
• Additional vacation day per quarter to pursue creative endeavors, or to spend on personal, religious or cultural events
• Monthly happy hour
• Weekly fitness sessions including yoga
• 100% employer-paid extended health care premiums
• Hybrid working environment (in office and work from home)

DIVERSITY, EQUITY & INCLUSION AT HERSCHEL SUPPLY

We’re committed to creating a workspace that is safe, secure, inclusive and enjoyable for all. Stemming from our core values and initiating dialogue around our programs, we aim to empower everyone to share their individual voices and experiences. It’s with this openness that we are able to expand our view of who we are as individuals, and what we can do in our careers at Herschel.

At Herschel Supply, we are committed to fostering, cultivating, and preserving a culture of diversity, equity, and inclusion. Our goal is to build an inclusive culture that connects us to our customers and the communities around us while embracing and encouraging diversity in our employees’ age, colour, disability, ethnicity, gender identity or expression, sexual orientation, race, religion and other characteristics that make our employees unique.