Brand Marketing Manager (Skincare)

Taro Pharmaceuticals Inc. is a multinational, specialty pharmaceutical company with a vision of reaching people and touching lives globally as a leading provider of valued medicines. We are dedicated to meeting the needs of our customers and the overall community through the innovation, development, manufacturing and marketing of the highest quality healthcare products.

Established in 1950, Taro’s world class production facility is located in Brampton, Ontario, with a current team of over 600 Canadian employees. Our company’s focus on the dermatology sector has made us a leading manufacturer and supplier of specialized topical products with a diverse portfolio of creams, ointments, liquids, and gels.

With support from our parent company, Sun Pharma, one of the world’s largest specialty generic pharmaceutical companies, we are committed to providing a healthy, safe and rewarding environment for all of our employees.

Our reward packages have been designed to meet the needs of our diverse workforce and their families. For additional information visit: www.taro.com.

What we offer:

A safe and clean; GMP regulated work environment

Opportunities for career growth and development

A competitive wage/salary

Incentive bonus programs that are designed to reward employees for their individual contributions

Benefit programs designed to support our employees and their families, including a comprehensive health & dental benefits package, group RRSP matching program, direct access to healthcare and well-being programs, and paid time off

Employee training and organizational development programs including tuition reimbursement, internal mobility programs, and employee recognition programs

Job purpose

With a passion for all things skin care and wellness, the Brand Marketing Manager will serve as the lead for Taro's unique line of Branded OTC Skincare and healthcare products. He/she will be responsible for monitoring brand health and competitive activity, coordinating projects and launch plans for product and SKU rollout, partnering with the Sales team to create compelling selling stories and participating in business development activities focused on adding new brands to our portfolio.

Duties and responsibilities

• Partner with Sales team to create compelling brand and category stories to expand distribution and secure new item sell-in. Preparation of selling decks and materials to support sales team.
• Manage the development, monitoring and coordination of promotional budget spending.
• Partner with regulatory and marketing to ensure label, packaging and promotional materials development.
• Participate in P&L management and monthly sales forecasting.
• Identify, recommend and execute strategies and promotional programs to establish brand awareness, trial, conversion, website traffic and sales success for brick and mortar stores as well as e-commerce platform.
• Conduct brand reviews, analyze and track product line performance to identify product line improvement, new product and promotion effectiveness improvement opportunities.
• Spearhead initiatives such as packaging, merchandising, pricing, and communication development.
• Perform consumer insight research and activity to identify research needs and establish programs designed to meet those needs, including deeper consumer understanding and innovation planning.
• Participate with cross functional teams and develop and execute launch plans to ensure in market success.
• Develop benchmarks and reports that track performance and drive actionable insight, identify new opportunities and learning using market data (Neilsen, IRI, etc.).
• Lead Social Media efforts to ensure best-in class content, community engagement and KPIs
• Performs other marketing management duties as required.
• Oversee the development and maintenance of e-commerce website(s) to ensure a strong user and brand experience.
• Working with the PR Agency to evaluate PR & communications strategies to ensure overarching brand messages are delivered through optimal media exposures.
• Lead the OTC brand strategy and execution in alignment with the company business objectives across all marketing & distribution channels
• Develop brand briefs and manage content development for websites, digital and social media.
• Liaise with Sales to assist in developing sell-in and sell-through strategies
• Participate in trade shows as needed.

Qualifications

• Experience working with Brick & Mortar Stores as well as E-commerce platform (Shopify preferred.)
• Proven track record of leading an engaged, high performing team.
• Ability to multi-task and thrive in a dynamic, deadline driven environment.
• University or College degree in Marketing/Business Management/Communications or relevant field
• Strong analytical skills with experience to drive the P&L and working with cross-functional teams.
• Knowledge and experience with all mass trade channels (Grocery, Drug, Mass, Natural, Specialty, E-Commerce.)
• 5+ years of experience in brand management in the CPG industry and a passion for health & wellness, beauty and personal care.
• Energy, passion and a strong desire to build a transformational brand in today's marketplace.
• Analytical, critical thinking and strong background working with syndicated data.
• Experience marketing CPG products via ecommerce and natural space a plus.
• Agency management experience.
• Strong fundamental business skills as well as the energy level and "disruption mindset" (entrepreneurial spirit and innovative sensibility.)

Taro Pharmaceuticals Inc. embraces diversity in the workplace and is committed to achieving employment equity. Our goal is to attract, develop and retain highly talented employees from diverse backgrounds, allowing us to benefit from a wide variety of experiences and perspectives. We ensure that our recruitment practices are supportive of this commitment and do not infringe on any characteristics protected by law.

In accordance with the Accessibility for Ontarians with Disabilities Act, 2005, and the Ontario Human Rights Code, Taro Pharmaceuticals Inc. will provide accommodation throughout the recruitment and selection process to applicants with disabilities. If selected to participate in the recruitment and selection process, please inform Human Resources of the nature of accommodation(s) that you may require in respect of any materials or processes used to ensure your equal participation.

NOTE: All employment is conditional upon the completing and obtaining of a satisfactory background check which may include educational, employment, references and criminal records (for which a pardon has not been granted) checks.

AGENCY NOTICE: Please note that Taro Pharmaceuticals Inc. does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Services Agreement with an agency / recruiter, Taro Pharmaceuticals Inc. will not consider any referrals or agree to payment of referral or recruitment fees. In the event a recruiter or an agency submits a resume or candidate without a previously signed agreement, Taro Pharmaceuticals Inc. explicitly reserves the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency.