Brand Marketing Manager, Na (Like New Program)

Description & Requirements
who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
a day in the life
Reporting to the Manager, Brand Marketing North America this role is responsible for marketing initiatives that deliver into regional business objectives across omni. This includes developing future-forward and 365 marketing strategies to support new business retail models (Like New) or new initiatives driving long-term goals.
As an experienced marketer, this role provides leadership across all marketing channels and brand creative, bringing to life innovative, integrated campaigns that deliver on business and brand objectives. The BMM leads cross functional workstreams to deliver seamless guest experiences across all touch points and is responsible for enrolment & collaboration with department leadership. They will elevate all initiatives with sound business strategies that invites strong partnership and co-creations between key channels and creative.
What You’ll Do

• Support creative development with strategic advice rooted in clear business needs


• Build strategic marketing plans to deploy initiatives across the North-American market
• Responsible for management of project budget
• Work with key cross-functional partners to deliver best in class channel experiences
• Execute retail marketing initiatives that deliver into regional business & marketing objectives
• Understand and evaluate the market landscape, competitor activities and category opportunities.
• Establish sharp positioning and channel mix per initiatives, write creative briefs and communication plans
• Accountable to set and drive key KPI’s as well as measure, report and socialize results and learnings

Qualifications

• 5 years of experience developing and driving digital and offline marketing campaigns/initiatives from inception to execution for leading brands
• Bachelor degree in marketing or business related field


• Experience using analytics and performance data to inform priorities and deliver results.
• Apparel and/or Footwear industry experience preferred
• Proven experience planning and executing campaigns using key marketing channels
• Proven track record developing and delivering a thoughtful acquisition and retention strategy
• An energetic, forward-thinking and creative individual

Must haves

• Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.
• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Foster connection by putting people first and building trusting relationships.
• Communicate with honesty and kindness and create the space for others to do the same.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.

Additional Notes
Immigration support is potentially available for this role.