Brand Marketing And Communications Manager

Brand Marketing and Communications Manager - Job description

Why BoomerangFX?

BoomerangFX is more than just a SaaS tech company – we are one of North America’s fastest-growing healthcare SaaS solutions providers offering integrated practice management software, digital marketing and e-learning solutions to the aesthetic medical industry – we serve specialized industry segments spanning dermatology, medspa, cosmetic surgery, women’s health, cosmetic vision, dental and hair restoration.

Our company is well-funded by international private equity. We have a market opportunity that is rare in its scale, recession resilient and powered by a strong business model with an impressive leadership team. Trusted by a growing community of healthcare professionals across North America, our product delivers the only cloud-based SaaS solution for private healthcare practices integrating the advanced clinic workflow management tools, electronic medical records (EMR), accounting, data analytics, digital advertising, lead generation and e-learning in a single user-friendly solution – this unique feature-rich practice management solution is supported by advanced Machine Learning and designed to help our clients succeed in the marketplace.

BoomerangFX is expanding rapidly across North America and international markets including Australia, Germany, France, the UK and Latin America with industry-leading technology that is helping to modernize private aesthetic healthcare practices.

Your role in a nutshell

The Senior Brand Marketing & Communications Manager has a passion for leveraging the power of our purpose to build and grow our world-class brand and reputation. The successful candidate understands and thrives in an incredibly fast-paced organization and excels in navigating its constant change. As a Brand Strategy Champion, the successful candidate will build and execute campaigns to drive brand awareness and our sales pipeline.

Scope of duties

• Own email marketing campaigns including ongoing measurement of KPI’s
• Lead the design and execution of all external events such as podcasts, conferences, media days and all relevant assets.
• Lead drafting and execution of blogs, press releases and other media communications, ensuring that our print and digital communications reflect our organizational mission and vision.
• Lead and own reputation management, external brand awareness initiatives that position the company as the global platform of choice for aesthetic medicine
• Collaborate with executive levels and cross-functional stakeholders to ensure communication strategies align with our brand and organizational goals
• Manage budget for corporate brand management and business development marketing related expenses – negotiate with external agencies, contractors and freelancers on commercial terms to continuously optimize savings to the company.
• Leverage data and customer insight-driven recommendations to build strategies that deliver highly targeted B2B customer growth
• Build relationships with external vendors including advertising, media and content creation agencies to build and execute integrated communication campaigns
• Maintain inventory of sales support materials, ensuring all are current and accurate, and coordinate the creation of new materials when necessary.
• Develop and execute ongoing marketing campaigns deploying a variety of channels including paid advertising, email campaigns and SEO to drive support sales team with demand generation.

What you offer

• MBA is an asset
• 5+ years in marketing communications and/or brand marketing
• Bachelor's Degree in marketing, communications, or a related field

Most importantly, you share our values...

• You never stop learning
• You roll up your sleeves
• You are agile
• You want to be part of a global success story
• You are resilient

Benefits:

• 15 days’ vacation per year to rest, recharge and enjoy
• Dental care
• Bonus Pay
• Extended health care
• Company events (Social hours, team events)
• Free on-site parking

Job Type: Full-time, Permanent